“Every time I consulted with my B2B clients, I encountered the same problem: lead management was like a one-way street at their companies. Leads were distributed to sales partners. And afterwards, they never found out if a deal had been closed. And if not, why. In the age of one-to-one marketing, this is an absolute no-go. And so it happened more and more often that I advised customers on how they could optimally integrate their multi-level sales channels with marketing activities. Following a perfect closed-loop process.
The key to success: The information around the lead had to flow back into the company! The telecommunications giant O², Sony, Bosch Solar – they all sought advice from me since 2005. And each time, processes for lead management were defined anew and adapted to the respective customer.
I asked myself at the time “Why is there no standard software for multi-level sales? A software that closes every communication gap between marketing, sales and sales channel. One that allows you to track the lead’s journey step by step. One that allows channel partners to finally provide feedback regarding their leads. One that every company can use to their advantage. Research revealed: No such software existed. Hard to believe!
With that, a new business idea was born. Together with creative engineer and IT specialist Salek Talangi and business economist Katharina Krus, leadtributor was launched in 2014.
Philipp von der Brüggen
Co-founder & Idea provider