leadtributor for your industry:
IT and telecommunication companies are among the biggest users of indirect sales channels. That has a lot of advantages – but comes with a few disadvantages too. Especially the lack of channel visibility…
There aren’t many products where the customer journey is as varied and complex as it is with cars. It ranges from the test drive, advice and car configuration through to the sales contract and after-sales service. And there aren’t many industries that rely as much on their customers’ brand loyalty either!
Not many industries are as international as machine building. The key to success is usually to be found in the sales department. A Deloitte survey showed how some machine builders engineer this success.
As with many other industries, the insurance segment needs to reach out to customers where they are. And where they are is in digital channels!
There aren’t many industries where it’s so essential to build up a solid long-term partnership as medical devices – with technologies ranging from diagnostic imaging systems and equipment for minimally-invasive operations through to biotechnologies.
Heating, ventilation and air conditioning
Always busy, always out and about – heating, ventilation and air conditioning (HVAC) and sanitary engineers are usually self-employed in small businesses. That makes it hard for them to win new customers while advising and serving the existing ones.