Successful closing in the lead management process often fails with sales partners. It is by all means important to closely build them into the process and to motivate them to become part of your lead management. Philipp von der Brüggen knows why joint lead management with sales partners is essential and how it works. The B2B communication expert offers comprehensive knowledge of complex sales structures. We spoke with him to discover why that ‚Lead Management with Partners’ discipline is so important to master.
If you are looking to do good lead management, you cannot make it without a marketing automation solution today, says Norbert Schuster. The veteran lead management expert knows oats in the sales and marketing digitization stuff. His specialities are the branded strike2 Waterhole Strategy (Wasserloch- Strategie®), inbound marketing and marketing automation. We have asked him what companies with multi-tier sales structures can do to generate more and better leads.
„Marketing is the New Sales“, was the headline of a recent Forbes article. Marketing is expected more than ever to deliver a clear contribution to the company’s success. However, party-colored pictures are becoming a thing of the past. Marketing should be measurable stuff! But what is measurable? – and what is the primary task of marketing when it no longer works with a ‚normal’ sales department but with sales partners, in case products and services are promoted over a distribution channel?