LeadmanagementOpportunity-ManagementLead Management – The Lead is there! What’s next?
4. August 2016by Katharina Krus
„Marketing is the New Sales“, was the headline of a recent Forbes article. Marketing is expected more than ever to deliver a clear contribution to the company’s success. However, party-colored pictures are becoming a thing of the past. Marketing should be measurable stuff! But what is measurable? And what is the primary task of marketing when it no longer works with a ‚normal’ sales department but with sales partners, in case products and services are promoted over a distribution channel? Read More
