Higher profits with customer retention
There aren’t many products where the customer journey is as varied and complex as it is with cars. It ranges from the test drive, advice and car configuration through to the sales contract and after-sales service. Dealers have multiple customer touchpoints. And there aren’t many industries that rely as much on their customers’ brand loyalty either! That’s why it’s so important to ensure that no leads slip through the net and to “feed” the customer with relevant information and suggestions after they have bought the car. That helps keep them loyal to your brand.
No leads fall by the wayside
Things aren’t like that in real life. You know how it goes: someone configures a car on the carmaker’s website, registers for a test drive then waits in vain for a call from a dealer. Or they get the call – but after they’ve already had the test drive. The reason: insufficient information and communication between the carmaker, dealer and prospect. Leads might be left lying around at the dealer’s office. According to a recent study, only 69% of all car prospects in early 2015 received any kind of answer. The consequences are clear: the carmaker’s reputation is damaged – sometimes irreparably. Even among loyal customers.
Quantifying a campaign’s ROI
Leadtributor avoids this by managing, monitoring and reporting on the automatic distribution of leads to dealers. In other words, the carmaker’s sales department uses leadtributor to send leads to the right dealers based on relevant criteria. And to get feedback from them as to how discussions with the prospect are going. No leads fall by the wayside. All of them are dealt with quickly – because leadtributor’s processes and escalation function make sure they are. All the information flows back into your CRM system so that your marketing department can use it for new campaigns. A perfect closed loop. And as a great bonus, you can always see how many sales a specific marketing initiative generated.
Want to know more? Download our brochure here.