Heating, ventilation, aircon and sanitary engineers
have always got their hands full
Always busy, always out and about – heating, ventilation and air conditioning (HVAC) and sanitary engineers are usually self-employed in small businesses, usually with fewer than five staff. That makes it hard for them to win new customers while advising and serving the existing ones.
Nobody’s closer to the front line than a tradesman
Sometimes they can find new customers with the help of MyHammer or similar portals for tradespeople. They enable consumers to find and hire an artisan near where they live. But how are they supposed to deal with the enquiries generated by the manufacturers’ marketing activities? They’re often like buried treasure; HVAC and sanitation firms just don’t have time to handle them. Yet these tradespeople are the most important source of revenue for the larger manufacturers – they’re the only ones with direct contact to the customer.
Handle leads on the road with leadtributor
With leadtributor, sending, viewing and working on leads is no longer a problem for artisans. The leadtributor app enables them to deal with leads while they’re out and about – they can check information about the enquirer and send back information to the manufacturer or wholesaler about the job or the order. That delivers more transparency in the channel. Manufacturers can check the order status at any time. And in return, they can provide the tradesperson with additional sales arguments and information, tailored to each lead. That creates a relationship of trust between the manufacturer and the HVAC/sanitation engineer. As soon as an order comes in, the manufacturer can see right away which products do best in which regions. And if there’s no order, the data can be transferred into nurturing programmes so that the prospect can be contacted again independently of the buying process. That’s how leadtributor ensures a closed loop in lead management.
Want to know more? Download our brochure here.