Insurance customers go online to find the info they need
As with many other industries, the insurance segment needs to reach out to customers where they are. And where they are is on digital channels!
There are so many digital insurance firms – known as insurtechs – flooding on to the market that the established insurance companies and brokers need to act fast. These start-ups, like Knip, Asuro, Clark, GetSafe and FinanceFox, have seen a download increase of 720% between 2015 und 2016 alone. No broker can react as fast to customers using traditional means – a mouse click on the web is so much easier. The market is also very dynamic. For example, 40% of insurance customers in Germany are looking to change providers.
High time to drive digitalisation forward
This is not only the case for the initial contact between the broker and the customer – it’s also important for communications between the broker and the insurance company. Processing customer requests must be faster, smoother and more accurate. And that means digital. Many companies’ processes are still too laborious across marketing initiatives, websites, sales departments and brokers.
How insurance brokers fit in to digital lead management
Kaspar Bonleitner, who won Germany’s Young Broker of the Year award in 2014, warns: “It’s important that the industry takes the initiative here and invests in digital information sharing with brokers. Companies that don’t do that will disappear from the market in the mid-term – or even in the short term.” This is where leadtributor comes in – it accelerates, optimises and automates these processes. It forwards leads from potential customers to exactly the right broker in real time and automatically, with no need for manual data entry. The lead includes the contact history and is enriched with data and background information about the enquiry. The goal: supporting brokers as fully as possible. From there, leadtributor maps the customer journey perfectly. Via leadtributor, relevant information about the buying process flows back into the insurance company – it’s a closed loop. The insurer always knows whether the deal is about to close and if not, why. They can then control and support the next steps with additional marketing activities. 100% transparent, 100% integrated, 100% automatic. And that helps both sides – the broker and the insurer.
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