More Transparency in Channel Lead Management
IT and telecommunication companies are among the biggest users of indirect sales channels. That has a lot of advantages – but comes with a few disadvantages too. Especially the lack of channel visibility.
Satisfied partners boost your business
Leadtributor gives your channel partners more security. As soon as they “reserve” a new lead for themselves, you as a vendor can start helping them to close the deal. And you can work fast too – because Leadtributor automatically sends the right partners every response from campaigns, website visits or event participation lead. On one condition: they have to actually work on the lead and provide you with feedback. Leadtributor supports all of this – with pick lists, push reporting, history tracking and escalation. You can even include your incentive and bonus programs in it. With leadtributor, you’re encouraging the channel to stay active and send you feedback. Read more about leadtributor’s functions here.
Lose a customer today, win them back tomorrow
Some industries have a long product lifecycle – automotive is a good example. In this sense, the IT and telecom industry has a decisive advantage: subscription contracts usually only run for a year or two, so a customer that moves to the competition can come back to you within a couple of years. But that only works if information about the customer flows back to your marketing department or directly into your CRM system. That way, it can be used for a marketing campaign that rolls out before the end of the prospect’s contract. Leadtributor makes all this easy. It’s the perfect closed loop for perfect channel lead management.
Want to know more? Download our brochure here.