How is your customer taken care of by distribution partners?
Content Marketing, Inbound Marketing, SEO, SEA … instruments and ways to generate opportunities are getting faster, more intelligent and easier. Less and less customers contact specialised dealers, installers or car dealerships. Instead they do web research, ending up on the webpage of the manufacturer. Then what?
A study by Gartner Group shows: those who transfer their leads to resellers loose a lot of money! That’s because only a maximum of 30 percent of all requests are actually processed. The consequence: missing revenue and no control over customer journey.
But how do you organise the ideal customer journey through your sales channels? Digital, automatic, selfimproving and intelligent!
For those who don’t know why Opportunity Management is important, this is a short explanation of what our solution looks like!